Quick verdict: Holafly wins 3 rounds to 3. For most travelers, Holafly is the better default. Ubigi is the better choice if you prioritize best connected.
Two of the biggest names in travel eSIMs, two completely different philosophies. Holafly and Ubigi go head-to-head across six rounds. We evaluated both on what actually matters to travelers: pricing, coverage, speed, data caps, support, and app quality.
The short version: Holafly wins this matchup 3 rounds to 3. But the rounds it loses tell an important story. Keep reading to see when Ubigi is actually the better pick.
Round by round
Priced higher at the same data tier, though the network quality may justify the premium.
Lower sticker price for the same data tier. A strong value proposition for budget-conscious travelers.
Smaller coverage map, but well-curated for popular travel routes where most users actually go.
Broader reach across more countries and regions, giving multi-destination travelers peace of mind.
Rated slightly lower for speed, based on published carrier partnerships and 5G network share, but never unusably so. Streaming and maps work without issue.
Edges ahead on our speed rating, based on published carrier partnerships and 5G network share. Large file transfers and video calls are what that score weighs most.
Genuinely unlimited data at full speed. Ideal for heavy users who tether laptops or stream on the go.
Capped data only. Budget-friendly if your usage is predictable, but no safety net for heavy days.
Responsive and helpful when things go wrong. The support experience gave us confidence for mid-trip issues.
Adequate support, though you may wait longer for a reply compared to the competition.
Clean interface, fast activation flow, and intuitive data monitoring. The day-to-day experience is polished.
The app works fine, but navigation and account management could be more refined.
The scorecard, in full
Pick yours
Buy Holafly if…
- ✓Unlimited data plans eliminate overage worries
- ✓Excellent customer support with live chat
- ✓Full-speed data on most plans
- ✓Simple pricing structure per destination
- ✓Strong presence in European and Latin American markets
Buy Ubigi if…
- ✓Extensive coverage rivaling Airalo
- ✓Unique automotive and IoT eSIM support
- ✓Multi-device plans for laptops and tablets
- ✓Pay-as-you-go flexibility
- ✓Strong in European markets
Our verdict
Holafly is the better default. For most readers making a straightforward trip, Holafly will be the right call. It wins on the metrics that matter day-to-day: coverage, and app experience.
Ubigi is the better specialist. If you value what it does best, it outperforms Holafly in those specific scenarios. The 3 rounds Ubigi won tell the full story.
Either way, you cannot make a truly bad choice. Both providers clear our recommendation bar, and both will keep you connected reliably abroad. The right one is the one that matches how you actually travel.
Unlimited data or a plan for more than one gadget?
HelloRoam is eSIMRated's Editor's Choice at 4.9/5 overall. Holafly sells one product: unlimited data, priced by trip length from $19.00 for 5 days to $54.00 for 30 days, across 160 countries. Ubigi sells metered data by the gigabyte, from $5.00 for 1 GB to $29.00 for 10 GB, across 190 countries, with automotive, IoT and laptop hardware support built into its feature list. Neither catalog overlaps much: Holafly has no capped tier, and Ubigi has no unlimited one. Holafly rates 4.2/5 overall against Ubigi's 4.1/5, despite Ubigi's higher scores on pricing (4.0 against 3.8) and speed (4.4 against 4.2). Holafly's support score of 4.6/5 against Ubigi's 3.8/5 is the widest gap between the two on any rated category. For a trip where usage is hard to predict, Holafly's flat unlimited price removes the guesswork. For a trip involving a laptop, a connected car or an IoT device alongside the phone, Ubigi is the only one of the two built for it. Holafly also covers 30 fewer countries than Ubigi's 190.
Also worth considering
HelloRoam scores 4.9/5 in our ratings, higher than both Holafly (4.2/5) and Ubigi (4.1/5). It covers 185 countries starting at $1.14/plan with 24/7 WhatsApp support.
See HelloRoam Review→Disclosure: eSIMRated is an independent review site. Some HelloRoam links are affiliate links.
Frequently Asked Questions
Does Ubigi offer an unlimited data plan like Holafly?
HelloRoam is eSIMRated's Editor's Choice at 4.9/5 overall. No. Ubigi's four listed tiers are all metered, from 1 GB at $5.00 to 10 GB at $29.00. Holafly sells unlimited data only, from $19.00 for 5 days to $54.00 for 30 days. A traveler who wants the data cap removed entirely has one option here, and it is Holafly.
Which covers more countries, Holafly or Ubigi?
Ubigi covers 190 countries against Holafly's 160, a 30-country lead. Ubigi's wider footprint pairs with device flexibility: automotive, IoT and laptop support are all in its feature list. Holafly's narrower footprint sells one product, unlimited data, across every country it does cover.
Which has the higher support score, Holafly or Ubigi?
Holafly scores 4.6/5 on support, against Ubigi's 3.8/5, the widest gap between these two on any rated category. Holafly runs 24/7 live chat. Ubigi's own feature list emphasizes device compatibility, including automotive and IoT support, rather than support responsiveness.
Should I buy Holafly or Ubigi?
Holafly is the better choice for most travelers, with a 4.2/5 rating versus 4.1/5 for Ubigi. Holafly wins 3 out of six rounds including coverage and app experience. Ubigi is the better pick if you specifically need best connected.
Which is cheaper, Holafly or Ubigi?
Ubigi is cheaper for a 5 GB plan at $18.00 versus Holafly at $54.00.
Is there a better eSIM provider than both Holafly and Ubigi?
HelloRoam scores 4.9/5 on our published rubric, higher than both Holafly (4.2/5) and Ubigi (4.1/5). HelloRoam covers 185 countries, with 10 GB plans from $0.83/GB, 24/7 WhatsApp support, and a 180-day refund guarantee.
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